History of Louis Vuitton - Page 3
During the early 1930’s Louis Vuitton introduced several bags that have become well known for their striking design and exotic materials, such as the glamorous handbags made from crocodile skin, the Louis Vuitton Speedy bag,and the elephant hide handbags for the Colonial Exhibition and the Nóe bag which was designed to transport champagne bottles in.
The history of Louis Vuitton took a tragic turn in 1936 when Georges Vuitton passed away which marked the end of the ‘Golden Age of Louis Vuitton’ and sparked the beginning of the Corporate Age of Louis Vuitton. Later research shows that Georges Vuitton was personally responsible for more than 700 different designs. After the death of Georges Vuitton, the Louis Vuitton Company was inherited by his son Gaston-Louis Vuitton.
The year 1951 is an important year in the history of Louis Vuitton due to the fact that the Louis Vuitton Company received a tremendous amount of PR when they supplied President Auriol with all his travelling items for his tour of America after the end of World War II. In 1959, new treatments were invented that made it easier to treat canvas and Louis Vuitton could produce more bags than ever before. The company launched a set of Monogram canvas bags that same year. This was followed by a period that was to last 7 years when Louis Vuitton released 25 new products each year.
Gaston-Louis Vuitton passed away in 1969, one year after making a milestone in the history of Louis Vuitton by opening the first Louis Vuitton sales office in Japan. It was to be followed by Louis Vuitton stores in Tokyo as well as Osaka. In 1977, the Louis Vuitton SA holding company was formed. Six years later, new attention is drawn to Louis Vuitton as the company creates the Louis Vuitton Cup for Sailing by working together with America's Cup sailing race. During the 1980s the Louis Vuitton Epi Leather line is launched, and the first Louis Vuitton store in South Korea was opened in Seoul.
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